“Why a page is not ranking for a relevant query in Google Search results” is one of the most common questions you’ll get asked as an SEO. To help you, here’s a checklist with basic SEO diagnostics questions to ask, as well as areas to analyze and types of tools to use, including a Google Sheets resource too. Competing for product and shopping keywords is one of the most challenging aspects of SEO. Within already competitive organic search results, retailers and online stores also contend with Google Shopping ads, image snippets, video carousels, and other dynamic SERP elements.
“With NLP words introduced into optimized articles, we reached top five on Google… 15% organic traffic growth in the first month.” And if you dig deep, you’ll find LOTS of keywords that you didn’t even know you were ranking for. In fact, BuzzSumo found that publishing an industry study can bring you a ton of traffic, social media shares, and mentions in the press.
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When you find keywords you want to target, save them with the “+” button. With a Semrush subscription or trial, you can get a personal keyword difficulty score (PKD%) for each keyword. This measures ranking difficulty for your domain in particular.
Google rewards high-quality, user-friendly content and penalizes spam. In contrast, programmatic SEO uses automation to quickly create large numbers of web pages, each targeting specific keywords or keyword variations. These pages are generated from a template and populated with data from a database.
For a more comprehensive solution, consider using HubSpot’s Marketing Analytics and Dashboard software, which provides a centralized platform for tracking all your key SEO-related metrics. SEO can take a lot of time and effort, and because of this, you’ll want to know if your strategy works. It’s important to track your metrics to understand the success of your overall process and identify possible areas for improvement. It may also be helpful to create a content strategy to stay consistent with your blogging schedule and focused on your goals.
Your Ultimate Guide to Do on-Page and off-Page SEO
- So while you’re mining for Google keywords, don’t neglect the augmentative impact Microsoft keyword searches can have on overall performance.
- GT Metrix will provide an overall grade on performance and structure, and it will report on the web vitals we discussed earlier.
- The 2013 Google Hummingbird update featured an algorithm change designed to improve Google’s natural language processing and semantic understanding of web pages.
- You can think of an index as a very large database containing all the web pages on the Internet that a search engine has found.
- With that kind of visibility, you can reach your target audience at the perfect moment, as they search for products or services you offer.
Publishing frequency and setting up a content calendar will help you stay consistent, which is important SEO Anomaly if you want the best results. A few businesses do well by publishing once a month, but most businesses should aim to publish at least weekly. Clearly defining your goals will help you determine the best way to approach your content marketing. SEMRush also requires a little more advanced marketing knowledge than Moz.
Types of links
In this case, you might want to focus on your geographical location (local SEO) or a niche that you specialize in (utilizing long tail keywords). Including this information on your webpages will let Google know that you are a strong option when people are searching for something that you specifically provide. Search engine optimization requires work and consistency, making it essential that you have a plan in mind before diving into the specifics.